RITWIK JOSHI
Digital Marketing Consultant & Tech Lead
Pune, IN.About
Highly analytical Digital Marketing Consultant with 10+ years of experience in software development and technical leadership, now specializing in driving digital transformation and online growth. Proven ability to leverage SEO, content strategy, and data analytics to enhance online presence, optimize campaigns, and achieve measurable business objectives for diverse clients. Combines deep technical understanding with strategic marketing acumen to deliver impactful digital solutions.
Work
Remote, Remote, India
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Summary
Led comprehensive digital marketing strategies for local small businesses, establishing their online presence and driving initial growth.
Highlights
Directed end-to-end website development and ongoing maintenance, significantly improving user experience and increasing engagement for multiple clients.
Executed in-depth SEO audits and implemented data-driven optimization strategies, boosting organic visibility and search engine rankings for target keywords.
Analyzed complex web metrics and performance data to identify critical trends, informing strategic adjustments that optimized campaign effectiveness and ROI.
Pune, Maharashtra, India
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Summary
Spearheaded technology adoption and digital marketing initiatives to drive operational efficiency and market expansion for a growing organization.
Highlights
Led a critical organization-wide digital transformation, overhauling inventory control systems and improving operational efficiency by streamlining data management.
Developed and implemented a unified data portal, centralizing data editing and report generation, which enhanced data accuracy and decision-making capabilities.
Bengaluru, Karnataka, India
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Summary
Led full-stack software development and technical teams across diverse projects, delivering robust solutions from front-end interfaces to complex server-side systems.
Highlights
Designed and developed scalable software solutions for critical enterprise applications, enhancing system performance and user experience for millions of users.
Led cross-functional development teams through the full software development lifecycle, ensuring timely delivery of high-quality products within agile environments.
Optimized existing codebases and implemented new features, reducing technical debt and improving system stability by 15% through refactoring and performance tuning.
Contributed to architectural decisions and conducted comprehensive code reviews, ensuring adherence to best practices and maintaining high standards of code quality across projects.
Mentored junior developers, fostering a collaborative environment and elevating team capabilities in front-end and server-side technologies.
Mumbai, Maharashtra, India
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Summary
Contributed to the Spoken Tutorial Project, a national initiative by the Government of India (MeitY) focused on promoting IT literacy through open-source software.
Highlights
Developed and maintained open-source educational content, contributing to a project that reached thousands of users and enhanced IT literacy across India.
Collaborated with a research team to improve software accessibility and user engagement, directly supporting the project's mission of widespread technology adoption.
Assisted in the technical development and quality assurance of tutorial modules, ensuring high standards for educational effectiveness and software functionality.
Skills
Digital Marketing
SEO & Keyword Research, Social Media Marketing, Google Ads & PPC Campaigns, Content Writing & Marketing, Email Marketing.
Analytics & Tools
Google Analytics, SEMrush, Canva, WordPress.
Programming & Web Technologies
Python, JavaScript, HTML.